Why You Should Invest in Social Media Marketing Today
Posted on 27th August 2023 at 17:10
The pandemic accelerated our online relationships due to not being able to meet in person. Zoom quickly became, and remains the place for meetings, webinars replaced seminars and social media is now the go-to place to learn, discover new career opportunities and grow your brand. Whilst many businesses have returned to in-person meetings, social media has remained at the forefront of any successful business’ online marketing campaign. Here are three reasons why you should invest in social media marketing for your business today.
1. Grow Your Audience
Your business has the potential to go from local, to regional, to national and even to international, just with the power of social media. There are currently around 4.7 billion people social media users across the world (source: datareportal.com) so you have a huge pool of people to showcase what your business offers to. Your business can even sell products via social media platforms such as Instagram and TikTok. Users can not only see what you sell but buy it right there and then. Our cost effective, truly bespoke packages ensure your content is relevant, engaging and is tailored to your target audience.
2. Build Brand Authenticity
Regularly engaging with your customers on social media can help build trust with customers, both current and potential, as well as help discover talent who you are keen to work with. Actions such as shares and retweets can help spread the word about your amazing products and services amongst family and friends – a sure-fire way to gain trust. We can take on the entirety of your social media responsibility so you can focus on what you do best – running your business. This includes engaging with new followers, comments and messages so your customers feel special without you taking your eye off the ball.
3. Boost Your SEO
Without wanting to delve too deep into website jargon, effective social media profiles can help your business rank higher on search engine results. This will increase the chances of somebody finding your business online with a more generic search such as “social media marketing business Northamptonshire”. A larger presence on social media will direct more traffic to your profiles and website and subsequently increase the number of brand mentions and grow your digital footprint. Take advantage of our free discovery call to find out just how much we can help your business grow online.
If your social media is not performing to its best or you don’t even know how well it’s performing, get in touch today so you can stay ahead of your competitors
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