Every year on 30th June, we raise our virtual glasses to Social Media Day – a global celebration of the digital spaces that connect, inspire, and empower billions. Here at Specky & Ginge, social media isn’t just a tool – it’s our playground, our launchpad, and sometimes… our group therapy session. 
 
So, let’s take a moment to say thank you to the tweets, the reels, the hashtags, the stories, and even the algorithm-induced chaos that somehow keeps us all scrolling. 
 
In the ever-evolving world of digital marketing, one trend is impossible to ignore: the rise of AI in social media. From content creation to customer engagement, artificial intelligence is reshaping how brands — especially small businesses — show up online. 
 
At Specky & Ginge, we’re all about helping businesses grow through smart, creative social media. So, we’re breaking down how AI is changing the game, and more importantly — how you can use it without losing your brand voice or your mind. 
 
Social media has changed the way we connect, communicate, and consume information. But at what cost? This is the powerful question at the heart of Adolescence, the gripping drama series that has taken audiences by storm. The show doesn’t just entertain; it holds up a mirror to society, forcing us to confront the very real and sometimes devastating impact of social media on children and teenagers. 
 
At Specky and Ginge, we live and breathe social media marketing, so we understand its enormous potential. But we also know the dangers lurking behind the screens. Our founder, Emma, isn’t just a businesswoman—she’s also a mum to a seven-year-old boy, making this conversation incredibly personal. 
 
Are you tired of putting time and effort into social media without seeing results? Do you feel like you’re shouting into the void, hoping someone will notice? We get it—social media marketing can feel overwhelming, time-consuming, and downright frustrating. That’s where Geoff’s Marketing Mavericks, powered by Specky & Ginge, comes in. We’re here to help you simplify your strategy, build your brand, and turn your online presence into a client-attracting powerhouse. 
When it comes to writing a great blog, fear and putting yourself out there, can get in the way. What will others think? I have spoken with a lot of entrepreneurs about writing their first blogs and a lot of them have made the same comment ‘“What if people don’t like what I have to say?” 
 
Of course, it is natural to worry and have a little bit of fear when it comes to putting something ‘out there’ online, but it is super important to note that in order to bring more brand visibility and also build your SEO for your website, blogs can be a powerful tool. 
Did you know that social media has been around for almost 40 years!! You can trace the first social media back to the 70's! Although it didn't really take off until around 30 years ago.  
 
Over those years, social media has transformed dramatically which started as serving as a platform for those looking for connections and a form of communication, but now has become a very useful tool for businesses looking to promote and market their products, gain visibility, and most importantly sales! 
Hello August, Hello Summer Holidays. 
 
This months topic is on the very import subject of hashtags, and why they are so important when it comes to promoting your business product and services online! 
 
As we know you have the classics #seflie #photooftheday #foodie, but what do we really know about the best use of hashtags. Now those magical little words that make your online presence go from zero to hero and can sometimes even make you an internet sensation overnight, WHEN used right! 
In the current business environment, the influence of social media on brand growth is undeniable. The transformation of these platforms has reshaped how brands engage with their audience. Within this dynamic landscape, Specky and Ginge's expertise stands out as a guiding force for businesses navigating the intricacies of social media marketing. 
In today's digital age, where businesses of all sizes are competing for attention in the bustling online marketplace, establishing a brand that customers readily identify, genuinely admire, and unequivocally trust is paramount. This is where Specky and Ginge, your trusted social media management partners, come into play. 
The pandemic accelerated our online relationships due to not being able to meet in person. Zoom quickly became, and remains the place for meetings, webinars replaced seminars and social media is now the go-to place to learn, discover new career opportunities and grow your brand. Whilst many businesses have returned to in-person meetings, social media has remained at the forefront of any successful business’ online marketing campaign. Here are three reasons why you should invest in social media marketing for your business today.