Celebrating Blogger Day (5th August) & Vlogging Day (10th August)
— And Why You Don’t Even Have to Write a Thing
Let’s face it: you didn’t start your business so you could write blog posts or film yourself on your phone explaining what’s in a product box.
You started it because you love what you do. You’ve got a great idea, a brilliant product or service, and you’re probably doing ten different jobs at once. Writing blogs? Showing up on video? It’s on the list… somewhere.
But here’s the thing: even the most amazing business won’t grow if no one knows what it’s about.
That’s why blogging and vlogging aren’t optional extras anymore — they’re essential visibility tools. And with Blogger Day on 5th August and Vlogging Day on 10th August, there’s no better time to stop hiding and start sharing your story.
And the best part?
You don’t even have to write it yourself.
Let’s break it down...
First Things First: What’s Blogging and Vlogging All About?
No fluff. No jargon. Just real talk...
Blogging
Blogs are written posts published on your website. They can be:
Helpful tips
Behind-the-scenes stories
How-tos
Answers to FAQs
Updates about your products or events
They’re brilliant for helping people understand what you do and why you do it.
Vlogging
Vlogs are video blogs. Think quick, informal clips showing:
Your process
Your workspace
Your face!
Your products or people in action
They don’t need to be long or polished. They just need to feel real.
Why Bother?
We hear it all the time:
“Do people even read blogs anymore?”
“I hate being on camera.”
“I don’t have time for any of this.”
Totally fair. But here’s why it’s worth it — especially for small, independent businesses.
1. They Build Trust (Quicker Than Any Ad Ever Could)
People don’t just want to know what you sell — they want to know who you are.
They want to feel:
Reassured
Inspired
Connected
A blog post sharing your story builds credibility. A short video showing your team or workspace adds personality. These things create human connection, and that’s exactly what makes someone choose you over a faceless brand.
Real stories = real trust.
2. They Help People Find You (Thanks, Google)
Every blog post on your website is another chance to show up on Google when someone’s searching for what you offer.
Whether it’s:
“Refill shop near me”
“Branding studio for small business”
“Best eco candles UK”
Google prioritises fresh, relevant, keyword-rich content — and blogging regularly is one of the easiest ways to give it exactly that.
More blogs = more search traffic = more eyes on your biz.
3. They Give People Something Real
Let’s be honest: social media is full of ads, AI-generated captions, and polished nonsense.
What cuts through the noise?
Real content from real people.
A blog post that tells the story behind your product range
A vlog showing the chaos of your market stall setup
A piece of content that sounds like you, not a generic brand voice
That’s what makes people stop scrolling — and start caring.
Your voice is your superpower. Use it.
4. You Don’t Have to Do It Yourself
Here’s the part most people miss:
You don’t have to write a single word or film anything complicated.
At Specky & Ginge, we offer a full done-for-you blog writing service that’s:
On-brand and in your tone of voice
SEO-friendly (so it actually helps your search rankings)
Based on ideas you already have but don’t know how to write down
Scheduled, structured, and stress-free
Each month we have a client strategy meeting where we discuss ideas and plan for the next month.
With your input we’ll turn ideas and themes into a polished blog post that sounds like you wrote it on a good day with a coffee in hand and no distractions.
And if you prefer to chat on camera?
We can help plan vlog content too — and even repurpose it into blogs and captions.
One piece of content can go a long way.
What If You’re Not a Writer?
Perfect. You might be a natural talker.
Video content is one of the easiest, most effective ways to connect with your audience — and it doesn’t have to be complicated.
Here are three simple vlogging ideas to try:
Show how you package an order
Talk through your top 3 bestsellers
Film a quick “day in the life” in your workspace
Don’t worry about slick editing or getting it perfect. Just show up. Be you.
People buy from people — especially ones who show their face.
Make the Most of Blogger Day & Vlogging Day
This August, why not use the awareness days as a nudge to try something new?
Here are a few easy ways to get involved:
Re-share an old blog or video that still feels relevant
Post a “meet the maker” video introducing yourself and why you started
Get in touch with us and let us take blogging off your plate — completely
Let this be the month you finally put yourself out there (without burning out in the process).
Here’s the Recap
Blogging and vlogging help you connect with your audience, boost your visibility, and build trust.
They’re powerful, flexible, and don’t have to be complicated.
You don’t need to write or film everything yourself — we can handle it for you.
If you’re tired of feeling invisible online…
If you’re overwhelmed with where to start…
If you know your story matters but never find the time to tell it —
Let’s fix that.
Ready to Start Showing Up Online?
At Specky & Ginge, we help indie brands:
Write blog posts that sound like them
Plan realistic content strategies
Create visibility that feels genuine — not forced
Drop us a message and we’ll get your blog working harder than ever (while you get back to doing what you love).
Let’s make your content count.
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