Over 12 years ago, Chris Messing, founded the immortal ‘Hashtag’ that inadvertently led to it becoming the staple of social media marketing campaigns. 

 

Firstly, strategically placed in tweets, this type of metadata tag is now widely used across all social media platforms, particularly Instagram. However, if you get too #hashtagging happy placing too many in your post/tweet, your precious content could be rendered useless due to it’s unintended ‘spammy’ look! So, why use hashtags?