You’ve got a great product. Or a brilliant little shop. Or a service that people rave about once they try it.
But the question still nags:
“Where should I actually be showing up online?”
Instagram? TikTok? Facebook?
Threads? LinkedIn? Smoke signals?
We get it — the social media world changes faster than your average influencer switches skincare routines. So here’s a straight-talking breakdown of what platforms work best, who they work for, and which ones are actually worth your time in 2025.
First, Let’s Be Real: You Don’t Have to Be Everywhere
You’re running a business, not a content factory. The goal isn't to “go viral on all platforms” — it’s to be consistent in the right place.
Think depth over breadth. Connection over confusion.
