Frequently Asked Questions
What kind of support do you offer?
We offer three main routes: a one-off Why Aren’t They Buying? diagnostic, Social Reset for businesses that need to get their marketing back on track, and ongoing support through coaching, training or done-for-you marketing.
What is an Audience Psychology Agency?
An Audience Psychology Agency looks beyond traditional marketing tactics to understand the behaviours, emotions, motivations and barriers influencing customer decisions.
At Specky & Ginge, we use those insights to improve positioning, messaging, marketing, content and customer journeys.
Put simply: We work out why people buy before deciding how to market to them.
What types of businesses do you work with?
We predominantly work with SMEs and owner-led businesses, including professional services, B2B businesses, healthcare, dental, trades, hospitality, consultants, coaches and growing independent companies. Our sweet spot is a good business that knows it delivers a strong product or service but feels its marketing isn’t communicating that clearly enough.
How do I know which service is right for me?
You don’t need to know before you contact us. If something isn’t working, we’ll help you work out whether you need a diagnostic, a reset or more ongoing support.
Are Specky & Ginge a social media agency?
Social media is one of the ways we may implement a marketing strategy, but it isn’t where we start. Specky & Ginge is an Audience Psychology Agency. We first understand the audience, the buying behaviour and the commercial problem, then turn those findings into strategy, messaging, campaigns, social media and content.
Can you manage our social media?
Yes. For businesses that want implementation as well as strategy, we offer done-for-you marketing and social media support. The difference is that we don’t start with content. We start with your audience, your message and what needs to happen commercially, then build the marketing around that.
