Good business. Good service. So why aren't enough people buying?
Specky & Ginge is The UK's Audience Psychology Agency, helping businesses across Cumbria understand what makes their customers buy, what stops them, and what needs to change in their marketing to turn more attention into action.
Because when marketing isn't working, creating more content isn't always the answer.
You need to understand what's happening in the customer's head first.
Marketing Isn't Dead. Generic Marketing Is.
You probably don't need more marketing. You need marketing that connects.
Perhaps you're posting regularly but enquiries aren't following. Your website gets visitors, but not enough of them take the next step. Most of your work still comes from recommendations.
“We love working with the Specky and Ginge team - always proactive, highly creative and get the job done whilst being very easy and fun. Highly experienced, but always looking for ways to do things differently and find the best way to connect with your audience, whatever the industry. I would recommend them any day.”
Elaine Franklin, Landscope LTD
Ask yourself :
Do people seem interested, but don't buy.
Are we always getting compared on price.
My business grown, but has my marketing grown with it.
These aren't necessarily content problems. They're often audience problems.
Something isn't connecting between what you're saying and what your customer needs to hear.
That's what we investigate.
We find out why people buy before deciding what you should post
Audience psychology looks at the decisions happening underneath the marketing.
What does your customer actually want?
What are they worried about?
What makes them trust one business over another?
Why do they hesitate?
What do they need to see, hear or understand before they're ready to buy?
Once we know that, we can help sharpen your:
Positioning • Messaging • Marketing Strategy • Content • Social Media • Customer Journey
Rather than throwing more marketing into the world and hoping something sticks.
How Specky & Ginge can help
Why Aren't They Buying?
Our audience psychology investigation for businesses that know something isn't quite connecting but can't put their finger on what.
We look at the audience, messaging, positioning, customer journey and buying barriers to help identify where the disconnect is.
Strategy & Coaching
For businesses that want greater clarity around their audience, messaging, positioning and marketing, with support to implement it themselves.
Done-for-You Marketing & Social Media
For businesses that want the strategy and implementation taken care of.
We create marketing based on what your audience actually needs to think, feel, understand or believe before they're ready to buy.
We aren't simply filling a content calendar because Tuesday has arrived.
Marketing support for businesses across Cumbria
We work with SMEs and owner-led businesses across Cumbria, including:
Carlisle • Kendal • Penrith • Barrow-in-Furness • Workington • Whitehaven and surrounding areas.
From professional services and B2B businesses to hospitality, trades, consultants and growing independent companies, we help good businesses communicate their value more clearly and make it easier for the right customers to choose them.
We work with businesses throughout the UK remotely and have established connections and experience working with businesses in Cumbria.
Your business probably isn't the problem
If customers love you once they work with you... If referrals convert... If you're brilliant at what you do...
...but your marketing isn't producing the same response, there's a disconnect somewhere.
Let's find it.
We understand why they buy before deciding what you should post.